ON THE WATER GUIDES™- OVERVIEW
Why the ON THE WATER GUIDES™ were developed.

There are literally thousands of lures on the market in a variety of sizes and colors.  For the novice and even the intermediate fisherman it can be difficult to know what lure to use, what size and color to use, when to use it and where to use it.  The lures themselves do not come with any information on how to use them.  There are books, TV shows and DVD’s to learn from.  These are all excellent sources of helpful information.  However, we have found that it is hard for people to remember everything they have read or watched when they are trying to pick a lure to fish with and even when trying to buy their fishing gear.  People need – “Help where you need it most”.  Where they are - on the boat, on the shore and on the docks or even at the store to help them choose the right lures and equipment.

The BASS BASICS guide comes with the following:

- Front Cover with an area on the backside for recording the lures and depth for
  each fish caught

- The following lure and bait cards:
  *  Bass Overview      *  Poppers
  *  Lipped Crankbaits*  Texas Rigs
  *  Lipless Crankbaits*  Carolina Rigs
  *  Spinner Baits         *  Jigs
  *  Buzz Baits       *  Minnows

- Back Cover with an area on the inside to record weather and water
  information for the days events
- A clip to hold everything together and add future cards
- They float if dropped in water


Innovative Ideas Helping People